Viral Structure Breakdown
The "Value Framework"
Popularized by Alex Hormozi, this structure focuses on high-density value delivery. It strips away fluff, starts with a contrarian opinion or hard truth, and delivers a solution immediately.
00:00 - 00:03
The Contrarian Hook
Stop the scroll by stating something that challenges the viewer's current belief.
"Stop trying to get rich. Start trying to provide value."
00:03 - 00:15
The Reframe (Retain)
Explain WHY their belief is wrong and provide the new, correct perspective (the "Value"). Keep cuts fast.
"Money is just the receipt for the value you provided... You don't need a better scheme, you need a better skill."
00:15 - 00:20
The Soft CTA (Reward)
Direct them to a free resource or next step that helps them implement the value.
"I broke down these skills in my free course. Link in bio."
Why it works
- Pattern Interrupt: No "Hey guys", starts immediately with content.
- Authority Bias: Confident tone establishes expertise quickly.
- High WPM: Fast speaking pace retains attention (approx 150-160 words per minute).